Why circular economy matters in product and packaging sustainability
The circular economy is a systemic approach to economic development designed to decouple growth from finite resource consumption. In the context of product and packaging innovation, it shifts the focus from a traditional linear model—take, make, dispose—to a regenerative system where materials are kept in use for as long as possible. This transformation influences how products are designed, manufactured, distributed, used, and recovered, placing innovation at the center of sustainability and competitiveness.Designing for Longevity, Reuse, and RecoveryA core role of the circular economy is redefining product design criteria. Instead of prioritizing short-term performance or aesthetics alone, companies design products and…









